Initially focused on feminine beauty, the fairness creams market now also caters to Indian men. Some products can be dangerous, burning the skin, causing allergies but above all, after a period of lightening, the original pigmentation returns, sometimes in patches. My friend and I would be jokingly be called 'black bear girls' in school by our classmates. The mindset has even led to recent cases of outright discrimination against Africans in the country, earning us a label as one of the most racist countries in the world. About Collaborate Join Us.
She has all the qualities a prospective bride should have.
India's myth of fair-skinned beauty
Dr Aniva Shah treats skin complaints. Kids look at us - they learn, they are blind followers and the ones who are highly influenced by society. I am neither snow white nor am I a black beauty who would impress the boss. The market is just waiting to seize on our hidden urges and sustain them. Unlearning is difficult for everyone but am I in a better if not good place with my body and skin colour? In April, Vogue India made a bold statement by featuring five "dark-skinned" models on its cover.